Need More Blog Traffic? Here's 16 Easy Ways to Grow
July 5, 2017
If you're like most bloggers, there's one thing you need...more traffic! But there are lots of ways you can grow your traffic (that don't include spamming your link in every Facebook group known to man). Read on for tips you can start applying today!
1. Link Like It's Going Out of Style
Pepper relevant links throughout your blog posts. Create hyperlinks to your own past blog posts, and to any relevant external post or web page you want to reference. Linking to your own posts encourages people to stay one you website longer (always a good thing). And linking to others helps your SEO. Take it a step further and contact the owners of the sites you link to (if you are referencing them in a complementary way). They'll appreciate the mention, and they might even tweet out your post or share it with their audience.
2. Get Going with Google
Submit your website URL to Google Search Console. This sounds complicated, but it's really not bad if you follow instructions from Google and your domain host. This helps Google index your site so it shows up better in search results.
3. Set Up Social Media Pages for Your Blog
Social media is hugely important for advertising your blog and connecting with people who'd like to read it. Being on social media isn't about doing it all, but about doing some of it really well. Start with 1 or 2 platforms where your ideal reader hangs out. I'd suggest Facebook + either Pinterest, LinkedIn, or Twitter, depending on your audience. You can always add more platforms later, but don't spread yourself too thin. Besides sharing your own posts, start conversations with your audience, and share relevant 3rd party videos, articles, and resources that would interest them.
4. A Picture's Worth 1,000 Search Results
Use ample photos in your blog posts, and tag them with keywords. This helps you turn up in normal Google searches as well as in Google image searches. (Just make sure you have permissions to use all the photos!)
5. Comment on Similar Blogs
Leaving relevant, helpful comments or feedback on the blog posts of others can grow awareness of your own blog, and even help your search engine optimization if you link back to your site. Don't comment in a self-promo way, unless invited.
6. Post Frequently, with Posts of Varying Lengths
Posting more than once a week significantly boosts your SEO. Search engines prefer content that's recent, so keeping your blog updated is mondo important. Short posts appeal to some readers, and long posts appeal to others. Longer posts obviously means more words, which = more keyword potential for search engines.
7. Hold a Giveaway
Everyone loves free stuff! Make the giveaway prize something that your ideal readers would love. Require people to follow your blog, or like your blog's social media page, to enter the giveaway. It costs you a bit of money, but the returns in new followers can be well worth it.
8. Put Your Blog Link, like, Everywhere
Your social media bios, your business card, your email signature. Think of all spaces where you have a stake, where you can share your blog URL.
9. Feature Brands You Love
Is there a product or service you love? An app that you can't live without? Let your readers know about that awesome resource with a review article. Then, let that brand know about your post. They'll love the free advertising and might tweet or share your post.
10. Shine a Spotlight on Your Favorite Influencer
Is there an influencer who's inspired you or taught you something valuable? Write a blog post about it! A genuine shout-out and a "thank-you" might get your post a retweet or share from the person you'd like to highlight. This also works if you're quoting someone or linking to someone else's website in a positive way. Reach out to the person and let them know you appreciate their work.
11. Stay Up with the Trends
Write about a trending topic, especially if you have an interesting perspective or opinion on it. Using trending keywords throughout your post will help you show up in popular Google searches. And when sharing your post on social media, use trending hashtags. Use Google Trends to learn about trending keywords.
12. Carefully Craft Your Post Titles
Your blog post title is the single most important piece of real estate on your blog post. It should contain keywords relating to your post, and be worded in a way that makes the reader instantly want to know more. This article has some great insights about writing post titles that get clicks.
13. Knights of the Round-table Discussion
Gather up some experts on a topic and host a round-table discussion in blog form. To do this, reach out to friends, fellow bloggers, or influencers in your niche, and ask them to answer a few questions on the same topic. Send them the questions (not too many) and then compile their answers into an informative blog post. Quite possibly, they'll share the post with their followers, gaining you more traffic.
14. Invite Some Guests Over
Connect with other bloggers and invite them to write guest posts. Likewise, seek out guest posting opportunities for yourself on other sites. Most of the time, guest blogging will be unpaid, and done simply for the exposure. But some websites do pay writers.
15. Become a Resource
Become a valuable resource in your niche by sharing knowledge and tools with your audience. One type of post you can try is resource articles, which are usually lengthy posts with lots of links to resources on a certain topic. When done right, resource articles can garner some major traffic.
16. Build an Email List
Email mailing lists are one of the top ways that bloggers grow their following and their traffic. But since it's pretty hard to get strangers to just hand over their email address, many bloggers use what's called an "opt-in" or a "lead magnet." Basically, it's something of value that you've created, that you give people in exchange for their email address. It's usually something in digital form, like a PDF guide, an ebook, a video or audio recording, or access to an exclusive Facebook group, that someone in your niche would want badly enough to give you their email address. Then, you can begin emailing regular updates to your list with links to your latest posts and any other content you want to send them. There's definitely an art and a science to successful mailing lists, and Pat Flynn has a step-by-step video series about how to start one.
There are many, many more ways to grow your blog traffic, and you can read about lots of them here.